What is Journey Mapping?
Journey mapping is the process of tracking and describing all the experiences that customers have as they encounter a service or set of services, taking into account not only what happens to them, but also their responses to their experiences.
Stepping into your customers shoes or illuminating their experience can be truly awakening, generating such powerful insights that helps shape strategy, improve people’s experience, lead to greater operational efficiencies and at its best, be transformational in both operational efficiency and customer experience.
We want every touchpoint to create a unique and superior customer experience that is not only seamless and harmonious but one that stands out and shines, one that is noticed and one that is talked about or written about in a positive light.
Journey mapping is all about focusing on what matters most in the lives of our customers. It’s caring about our customers and ensuring that they do get their “Just Desserts.”
Reason for Journey Mapping:
“Customers are increasingly choosing products and services based on the quality of the experiences they have with them.”
Benefits of Journey Mapping:
When done well, a journey map illuminates the holistic customer experience, demonstrating the highs and lows people feel while interacting with your product or service. The process of mapping uncovers the key customer moments that, once improved, will unlock a more compelling and more valuable overall experience. That reason to purchase with your company.
What will Journey Mapping do for my Business?
1. Uncover the truth
2. Chart the course currently taken by your customer
3. Tell the story of what is and what could/should be
4. Use the map to navigate your new courses of action to success, ($$$$)
How our Zealifi Journey Mapping will help you:
We’ve used journey mapping in our firm, among other methods, to generate insights, support new initiatives, and build stronger futures for organisations we partner with.
Our mission at Zealifi is to guide our clients towards great human experiences!
Are you ready to take on that challenge?
To chat further about how we can help you with Journey Mapping please call Justin on 0417 632 311