Focusing on the people in your business helps you create an awesome, sustainable service culture that returns great profits. WHY is this so important for your hospitality venue? It’s about knowing that…..


·         Creating stronger, more meaningful connections with your customers will bring them back.

·         Creating memorable and authentic experiences means your guests will recommend you.

·         Becoming famous for great service means people come from afar.

·         It’s not just about being better – it’s about different.

·         What makes service memorable – unexpected, empathetic, genuine.

·         Lasting impressions are achieved, when your team is inspired and empowered to step outside the ‘norm’ in order to deliver truly genuine and memorable experiences.

·         To succeed we need to stand out and be different ... HERE’S HOW!


In almost every city and town you will find a small number of hospitality businesses that stand out. They are the most well-known and valued in the community for providing excellent service to their guests. Whether they be pubs, clubs, restaurants, cafes, hotels, resorts, or casinos, they stand-out for providing memorable experiences even though you often can’t remember what you ate or drank, or what the room you stayed in looked like.


You probably already know of these businesses in your area:


·         Their names come up in casual conversation … for all the right reasons.

·         They attract lots of guests … and ones that come more regularly.

·         They may charge more and definitely earn a lot more money than most businesses … and it isn’t a struggle.


These businesses just seem to have a great guest service culture where people feel welcomed, valued, important, understood, special, and that they belong there. These businesses have raised the bar and it is out of reach of their competitors, who just haven’t realised it, or can’t understand how they did it.


·         Are you in a hospitality business but struggling to take your business to the next level?

·         Do you want a sure-fire way to increase your profits – and have happier customers?

·         Do you want to jump out of bed knowing your business is improving every day?


Watch out for our video blogs and posts like this where I will share with you how high performing businesses achieve this.

If you know a business, either in hospitality or not, that could benefit from this message, please share this with them.

I’m Justin McGurgan, let’s go from GOOD to GREAT

By Zealifi